Basic Public Information Guide
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Public Information and the
The purpose of Public Information work in Narcotics Anonymous is to inform the public that NA exists and offers recovery from the disease of addiction. A Public Information Committee helps to ensure that information about our fellowship is accurate and is available to the public.
The World Service Conference Public Information Committee has compiled the following guidelines to support emerging NA communities needing some basic guidance in fulfilling our primary purpose in the public arena.
Public Information, or PI, is an area of service work in our fellowship which has matured greatly in recent years. However, our PI service manual, A Guide to Public Information needs to be translated into other languages to reflect our fellowship's experiences and worldwide membership. Until the translations can be completed, we wish to help our worldwide fellowship by offering some basic and simple guidelines for doing this type of NA service.
Our primary purpose as a fellowship is to carry the message to the addict who still suffers. PI is a vital part of "carrying the message." Doing this type of service calls upon us to communicate and participate in areas of the community in which, as using addicts, we were once unwelcome. Courage and humility are necessary ingredients in our recovery when approaching the public about our fellowship. We hope that you find this part of NA service as rewarding and challenging as we have.
and the NA Member
We can also be seen as members of Narcotics Anonymous when we wear an NA T-shirt in public, stand around outside a group meeting, or attend an NA convention or service conference. As a fellowship, we have no control over the behavior of individual NA members. As members, however, keeping our spiritual principles in mind, we can share our concerns about our public image with other members. We can communicate to them that a bad image of Narcotics Anonymous could easily keep the message of recovery from reaching the addict who still suffers.
Public Information and
the NA Group
Groups should always be careful not to make statements or commitments that overstep their abilities. It's important to have enough resources available to respond to inquiries. Our spiritual foundation of anonymity can be seriously damaged by members acting alone or independently of the group and the fellowship. We never do speaking engagements, presentations, or interviews alone.
As the number of meetings and groups increases, the need for additional services to the groups is usually met by the formation of an Area Service Committee (ASC). We start these service committees so that the groups are not distracted from their own primary purpose. Our groups need to stay focused on their primary purpose and provide a safe environment in which to practice the Twelve Steps and Twelve Traditions.
Public Information and
the Hospitals and Institutions Committee
The purpose of the Hospitals and Institutions Committee, or H&I, is to carry the NA message to addicts in hospitals or other institutions who do not have full access to regular Narcotics Anonymous meetings. The H&I Committee will organize a team of NA members, called a panel, to go into these institutions and introduce the basics of the NA program to addicts in that institution. The basic difference in function is that H&I panels present the program primarily to addicts and the PI Committee makes its presentation primarily to non-addicts.
Here is an example to illustrate our different responsibilities and cooperative spirit: If a hospital contacted the local fellowship to request a presentation of the program to their doctors and nurses, the PI committee would be primarily responsible to do a presentation. However, the local H&I Committee should be informed of the event and invited to participate. A member from H&I would be most knowledgeable about the local H&I Committee and could answer questions about its ability and requirements to bring panels to the hospital. Using the same example, if the request were to present the program to the patients at the hospital, it would be the H&I Committee's responsibility to make this presentation. The PI Committee should be available to the H&I Committee if this contact were to become an opportunity for a presentation to the staff at the hospital.
Starting A Public
If there is no Area Service Committee available to you, schedule a meeting of local group members interested in public information to form a PI committee. You may want to begin by establishing the committee's purpose, functions, and responsibilities, and then deciding how the committee should serve the local members of the fellowship. A PI committee initially should handle such things as: creating, updating, and distributing meeting schedules, responding to requests for information, establishing a stable mailing address, helping a Hospitals and Institutions Committee when asked, and managing other PI projects within that area or region.
A Contingency Plan
Creating a contingency plan is one of the first priorities for a new PI committee. This plan is a strategy for organizing our response to public and media requests for information. Very simply, it should state what to do when certain types of requests are received from the public. Use of the plan can help ensure that our most experienced PI members are involved, so that the local fellowship can keep to its primary purpose and we can stay consistent with our traditions. The plan should include a list of members involved in public information who are familiar with NA media responses.
The contingency plan should also include guidelines for handling requests which will affect other groups, areas, and regions. If a request does affect other service groups in NA, coordination and cooperation are needed in order to facilitate an effective response.
The WSC PI Committee has a contingency plan for media events which may be significant to Narcotics Anonymous as a whole. If your committee has received a request to participate in such an event, it is imperative that you contact the closest WSC PI Committee member, trustee, or the World Service Office PI Coordinator to plan the response.
The Work Itself
To carry a clear NA message to the public, we as members need to have a clear knowledge of our traditions. It takes practice to learn the traditions and understand how to apply them. We have reserved a portion of this guide for a discussion on the traditions, and how they impact PI work.
Our objective in doing public information work should be simply to spread the word that the fellowship is available, that it works, and that it's free. Here are some frequently used methods to accomplish this:
A. Meeting List(s) -- If there is more than one meeting in your community, creating and maintaining a listing of meeting information should be your highest priority. This list should contain information such as the day, time, and location (a street address is preferred), and if the meeting is open to the public. It may also contain information such as the type of meeting (step study, speaker, or discussion, for example), smoking or non-smoking, and any other special information. Meeting lists should be updated on a regular basis. It's our responsibility to make sure that newcomers to our program are given accurate information on how to find us when they reach out for help.
B. Posters -- These are notices used to inform the public about how and where to contact us. It is critical that when we post these notices, we first obtain permission to do so. Some possible posting locations are: detoxification facilities, hospitals, police stations, schools and universities, churches or missionary outreach offices, government service offices, drug treatment centers, or other places where addicts seeking recovery or people who help addicts might congregate.
We need to stress that "attraction rather than promotion" is an important concept when doing public information work such as this. Good judgment should be used when creating and posting these notices. We need to refrain from provocative, promotional statements or artwork which may convey a negative image or appear to be promotional. Even how and where we post them should be evaluated before we follow through on the project. A simple message that we are available and how to contact us is the desired result.
Contents of printed media, such as bulletins, posters, and newspaper ads, usually consist of an attention-grabbing statement or question, followed by information on how to contact the local meeting, group, or phoneline. As an example, a bulletin, poster, or newspaper ad might be as follows:
Drug Problem? Narcotics Anonymous can help! [Your Contact Information]Samples can be obtained from the World Service Office to help you create your own bulletin, poster, or ad.
C. Introductory Mailings -- We can introduce the program to professionals in health organizations and social services, and to others who deal with addicts, by mailing them information about our fellowship. A mailing should consist of a letter to explain who you are, where you can be contacted, and some basic information about Narcotics Anonymous in your community, including the fact that we are a part of a worldwide fellowship. Normally we include a local meeting list and, if possible, some NA pamphlets. If appropriate, the cover letter might also mention that speakers are available to meet with them and/or their staff, if your local fellowship is able to fulfill this type of request.
Pamphlets such as NA--A Resource in Your Community; Who, What, How and Why; the NA White Booklet; and Welcome to Narcotics Anonymous are good choices for introduction to our program. You may find that Am I an Addict?, For the Newcomer, and Sponsorship are also helpful. We acknowledge that not all of these pamphlets may be available in your language. Use what you have. If you don't have any translated pamphlets available, you may be able to use pamphlets in another language for professionals.
Your local PI Committee can create a standard "packet" for mailings and for distribution during presentations. Be realistic regarding costs and choice of pamphlets, whether mailing them or just passing them out at a presentation.
D. Presentations -- You may receive requests to give a presentation about Narcotics Anonymous to professionals at an institution or to an organization at a conference. You may also receive an invitation to set up booths or tables at a public event to provide some basic information about NA. If you agree that it is appropriate and you have the resources to do it, remember:
E. Public Service Announcements (PSAs) -- PSAs are notices which reach the public by way of press, radio, and television. Public service announcements are commonly posted in specific areas of various media in which members of the public are allowed to announce items of interest to the community, free of charge. This is an accepted method of informing the public about NA, and is not viewed as a direct contribution by an outside source. However, if the announcement must contain a sponsoring organization's name ("this ad presented by the ABC Company") as part of the PSA, that would be unacceptable in light of our traditions.
Printed PSAs can be created by the local PI committee. We caution local committees against creating their own videos. The cost and process involved in creating a video PSA can greatly distract a PI committee from carrying the message, as well as strain the resources of the local fellowship. If you wish to be involved with the production of PSAs and videos, please contact the WSO Public Information Coordinator.
The WSC PI Committee has conference-approved scripts for radio and television PSAs which can be adapted for use in your community. The scripts are contained in the Guide to Public Information and the tapes are available through the World Service Office.
F. Phonelines -- A telephone number may be established in your community as a contact for addicts seeking recovery and for receiving inquiries about our fellowship from the public. You should establish a phoneline service only when you are physically and financially able to support it. A lot of hard work and responsibilities are involved with a phoneline, and the decision to start one should be taken seriously. Think of the consequences if an addict seeking recovery or a professional called and the telephone number was disconnected: an addict would continue to suffer, and a poor impression would be given to the professional. Information on starting and maintaining a phoneline is covered in a separate guide available from the World Service Office.
G. Learning Days and Workshops -- These are an internal service offered to the members of our fellowship. Usually a few dedicated members will set aside time to share their experience with other interested members and NA groups on how to do some of the basic work of PI committees. One of our responsibilities is to inform the fellowship at large about our function in service and how to get in touch with us if anyone is contacted by the public and the media. More information on this topic is contained in the Guide to Public Information.
The Twelve Traditions and
Our Sixth Tradition states: An NA group ought never endorse, finance, or lend the NA name to any related facility or outside enterprise, lest problems of money, property or prestige divert us from our primary purpose. "This tradition is the basis for our policy of non-affiliation and is extremely important to the continuation and growth of Narcotics Anonymous." (Narcotics Anonymous Basic Text, Page 66, 5th Edition, English) While it is important to reach as many people as possible with our message of recovery, it is imperative that we not risk our independence by becoming reliant on any outside source. If NA becomes strongly identified with any "related facility or outside enterprise" (club houses, drug treatment centers, or other Twelve Step fellowships, for example), our primary purpose and independence will become confused with the priorities of others.
Cooperation with those who come in contact with addicts is important when carrying the message of NA. Without this cooperation, many addicts would never have found our fellowship. We want to work with other organizations, but we do not want to be merged with them in the mind of the public. To give the impression that we are one and the same would threaten our independence. Our aim is simply to make it known that NA is available. It may require additional effort to make clear the distinction between NA and other organizations. However, we will be rewarded as more addicts find us through other sources and our fellowship continues to grow.
Our Tenth Tradition states: Narcotics Anonymous has no opinion on outside issues; hence the NA name ought never be drawn into public controversy. "Our recovery speaks for itself. Our Tenth Tradition specifically helps protect our reputation." (Narcotics Anonymous Basic Text, Page 71, 5th Edition, English) We have no recommendations for any outside organizations, nor do we participate in their politics. To do so would invite controversy which would jeopardize our fellowship's standing in the community. If we voice an opinion on any public issue, we may block the path for a new member to join our fellowship. It is critical that we remember this aspect of keeping our fellowship open to any addict who has the desire to stop using.
Our Eleventh Tradition states: Our public relations policy is based on attraction rather than promotion; we need always maintain personal anonymity at the level of press, radio, and films. "Our attraction is that we are successes in our own right. As groups we offer recovery. We have found that the success of our program speaks for itself." (Narcotics Anonymous Basic Text, Page 72, 5th Edition, English) This tradition tells us that we do not have to promote recovery; the changes in our lives will be apparent to those around us. The positive effect of our own personal recovery is a powerful element of attraction to our program.
We do need to inform the general public of our existence. The difference between attraction and promotion is in the content of the message and its presentation. Providing basic information and informing the public of who, what, and where we are is well within the definition of attraction. When we go beyond the act of simply informing the public that we exist, we cross the borderline into promotion.
Participation by NA members in public information events is not a violation of anonymity. It is a personal choice made by those who serve to give up some of their anonymity. Obviously, to give our full names to the press, allow our faces to be photographed, or appear on television or film in association with or identified as a member of Narcotics Anonymous is plainly a violation of the Eleventh Tradition. This can threaten an individual member's personal recovery and give a false impression to newcomers that they will have to reveal their identities to others.
Our Twelfth Tradition states: Anonymity is the spiritual foundation of all our traditions, ever reminding us to place principles before personalities. "The spiritual foundation becomes more important than any one particular group or individual." (Narcotics Anonymous Basic Text, Page 72, 5th Edition, English) This tradition reminds us that NA is a "WE" program, and that the sacrifice of personal ambition is inherent to the spiritual principle of anonymity.
When we act on our own in public information we lose the spirit of humility inherent in a "we" program. The damage done to NA's reputation by individuals acting on their own can take a long time to repair. Being of service in PI we get a glimpse of humility every time a newcomer walks through the door of an NA meeting. We can then recognize the spiritual aim of the fellowship and our own place within it. We are grateful to be able to carry the message of recovery and can acknowledge the actions of a power greater than ourselves.
Narcotics Anonymous Does Not:
We recognize that there are legal restrictions in many countries prohibiting the congregation of addicts. Please contact the World Service Office for additional information before moving forward with public information efforts in areas where these restrictions exist.
The World Service Conference Public Information Committee or the Southern California Region Public Information Committee may be contacted at the addresses listed. Thank you for letting us serve by sharing with you our experience, strength, and hope on carrying the message of recovery to the world.
Southern California Regional Service Office
World Service Office, Inc.